2026 Fruit Attraction
October 6-8, 2026Madrid, Spain | booth location 5C17A – Pavilion 05
Online directory
Meet us at Fruit Attraction
Choose Washington state for agricultural innovation
Washington innovates the future of food. Our companies and researchers advance technology, strengthen food safety and increase productivity to meet the changing needs of a global marketplace.
Washington’s food and beverage processing industry generates nearly $27 billion in annual business revenue and supports more than 160,000 jobs across the state*. To remain competitive, growers, researchers and technology companies are solving challenges that extend far beyond our borders—from water scarcity and labor shortages to food safety, shelf life and global supply chains. Crops cultivated for centuries are now produced with less water, higher yields and greater consumer appeal through advances in precision agriculture, automation and food science.
Washington is where agricultural innovation comes to life. Fruit Attraction offers a global stage to showcase our ingenuity, strengthen international partnerships and connect Washington companies with the buyers, distributors and food industry leaders shaping the future of agriculture.
To learn more, view our agriculture innovation and food manufacturing industry landing page on Choose Washington and download our agriculture innovation industry overview. Our team is eager to help you get to know our AgTech and ag innovation industry in Washington state.
View and download our Fruit Attraction print directory.
Fruit Attraction delegate co-exhibitors
Aigen
Aigen builds solar-powered autonomous robots to deliver weed control solutions without fuel and herbicides. Our mission is to give farmers sustainable alternatives to herbicides to grow healthier food for the world.
Contact:
Kenny Lee, CEO
Phone: +1 (650) 336-5533
email: Kenny.Lee@Aigen.io
Ecofos
Ecofos is an international biotechnology company founded in 2003, developing zero-residue solutions for sustainable agriculture, with core operations in Spain, Chile, Washington State, Peru and Turkey. We specialize in plant nutrition, biostimulation and soil health, supporting fruit growers worldwide with innovative technologies, technical expertise and customized crop programs designed to improve productivity, fruit quality, soil health and sustainability.
Products and services:
Ecofos provides zero-residue biotechnology solutions for sustainable agriculture, including biostimulants, plant nutrition, soil health and crop management technologies. We also offer soil and plant diagnostics, customized nutritional programs, technical consulting, field trials and implementation support for fruit growers and agricultural partners.
Contact:
Gonzalo Formas, Technical Director
Phone: +34 678 886 566
Email: gformas@ecofosgroup.com
Hans Heyer, COO
Phone: +56 975 825 606
Email: hheyer@ecofosgroup.com
Felix Instruments (CID BioScience)
Felix Instruments, based in Camas, Washington, develops portable instruments for the fresh produce industry. Its non-destructive near-infrared (NIR) quality meters and gas analyzers help growers, packers and distributors assess fruit maturity, optimize harvest timing and manage ripening and storage. By delivering actionable insights, Felix Instruments helps businesses improve produce quality, reduce waste and extend shelf life.
You can visit Felix Instruments at Stand 5E16B – Pavilion P05
Contact:
Galen George, Director of Applied Science
Phone: +1 (269) 317-6895
Email: Ggeorge@Cid-inc.com
Leonard Felix, President
Phone: +1 (360) 833-8835
Email: Lfelix@CId-inc.com
Innov8.ag
Most growers can see their field data or their packing data — rarely both, and almost never together. innov8.ag closes that gap. Our platform links harvest, labor and agronomic data from the block through the packing line, turning it into decisions that lift yield, cut cost and protect margin. Empowering growers with data, on farms from Washington to Peru, Chile and Mexico.
Products:
HarvestReplay™ — replays a full season of harvest, labor and yield data block by block, so growers can see what actually happened and plan the next one. In use across apples, cherries, pears and blueberries.
BerrySmart Fields — a benchmarking and field-data platform operated for the U.S. Highbush Blueberry Council. FairPick, FairTrak, StockTrak — harvest payroll, piece-rate tracking and inventory systems for field and packing operations. Field-to-pack integration — we connect grower systems with packing and ERP platforms so the growing operation and the sales operation work from the same numbers.
Contact:
Steve Mantle, CEO
Phone: +1 (206) 963-3959
Email: Sales@Innovate.ag
Iunu
IUNU’s LUNA AI turns objective, plant-level greenhouse data into actionable insights for crop steering, yield forecasting, labour quality and IPM, helping growers reduce costs, save time, manage risk and maximise production and ROI.
Products:
IUNU’s LUNA AI provides crop registration, crop steering, yield forecasting, labour quality control and IPM, using objective plant-level data to help greenhouse growers improve decisions, reduce costs, save time and maximise yield and ROI.
Contact:
Huub Joan Franssen, Director Europe
Phone: +48 (881) 202361
Email: Huub@Iunu.com
Carl Silverberg, Senior VP
Phone: +1 (202) 320-9797
Email: Csilverberg@Iunu.com
Meter Group, Inc
METER manufactures sensors to directly measure soil moisture, evapotranspiration and other environmental parameters to help growers optimize their irrigation strategy.
Products:
- Weather stations
- Soil moisture sensors
- soil infiltration meters
- Porometers
Contacts:
Mark Robinson
Business Development Manager
Phone: +1 (509) 332-2756
email: Mark.Robinson@Metergroup.com
Matt Galloway
Regional Sales Manager
Phone: +1 (509) 332-2756
email: Matt.Galloway@Metergroup.com
Orchard Robotics
Orchard Robotics builds AI-powered camera systems that scan every row of your orchard or vineyard and turn millions of images into next-day, row-level maps in our FruitScope platform. Growers use our data for accurate yield/cluster counts, vigor mapping, bloom and canopy metrics and early issue detection (e.g., red-blotch indicators)—to plan labor, target inputs and boost pack-outs.
You can visit Orchard Robotics at Stand 4A30 – Pavilion P04
Contact:
Pedro Cuevas, VP of Sales and Marketing
Phone: +1 (509) 239-1598
Email: Hello@Orchard-robotics.com
Precision Agri Tech
Precision Agri Tech’s purpose is to give tree fruit growers precise, per-tree data instead of rough estimates, so every decision – from crop load management to harvest planning – is backed by real numbers. Our vision is for GPS-enabled, AI-powered orchard intelligence to become standard practice, helping growers reduce waste, improve yields, and make data-driven decisions directly from the field.
Products:
- Treelytics is a GPS-enabled in-field app that puts drone-captured, per-tree orchard data directly in growers’ hands – out in the field, not back at a desk.
Contacts:
Shahid Razzaq
Founder and CEO
Phone: +1 (425) 289-8911
email: Info@Precisionagri.tech
Ryp Labs
Ryp Labs is a food protection company driven by the mission to put an end to global food waste. Our purpose is to provide safe, sustainable, and natural biomimicry solutions, like our Stix Fresh stickers, that significantly extend the shelf life of fresh produce. Their ultimate vision is to scale these all-natural technologies across the entire global food value chain, reducing greenhouse gases and improving food security for growers, retailers, and consumers worldwide.
Products:
Stix Fresh – Fruit quality stickers
Shelf Defense – Sachets
Contact:
Antonio Francesko
Director of R&D
Phone: +351 934 301 838
Email: Antonio.Francesko@Ryplabs.com
Semillero De Ideas
We center farmworkers as the leaders of much needed agricultural innovation. Semillero De Ideas sponsors and organizes innovation challenges for farmworkers, farmworker-led consulting, innovation workshops
Contact:
Erik Nicholson
Executive Director
Phone: +1 (509) 578-6475
Email: Erik@Semilleroideas.org
Meet our team
Our experts help you do business in and with Washington state. Whether you want to locate a new facility or find a partner, we will help you expand.
Karl Dahlgren
International Trade Specialist
Washington State
Department of Commerce
Apply for an export voucher and reduce your export-related expenses
The Washington State Department of Commerce’s Export Voucher Program provides direct cash assistance to qualifying small businesses to help them expand their international sales.
The State Trade Expansion Program (STEP) is funded in part through a grant with the U.S. Small Business Administration and in accordance with Section 632 of Public Law 117-328, State’s total STEP program cost is $1,200,000 of which 75% is Federal Share of $900,000 and Non-Federal Share of $300,000.