While online retailing has caused a major shift in consumer buying behaviors, predictions of the demise of brick and mortar stores has been premature. Amazon, who started a retail revolution as an online bookseller has opened their own store with actual books on the shelf and staff who can recommend a good read.
Armed with data and reviews from zillions of online customers Amazon is able to bring big data to the very personal experience of discovering new books and authors in a traditional bookstore setting.
Innovative Washington State companies, like Amazon, are continually finding creative ways to meet customer’s needs. Even if it means the circle is coming back around to what was once predicted to be a thing of the past. Read more in The Seattle Times and Geekwire.